Models Flock To Justin’s Clothing Launch

(Written 11th July 2007)

By Laura Callan

Models were out in force on Monday night for Justin Timberlake’s clothing range launch.

William Rast, designed by Justin and best friend Trace Ayala was unveiled at a cocktail party in Harvey Nichols, with a list of supermodels and socialites flocking to the event.

The clothing range is described as ‘defining American fashion’: “It’s mainly based around denim”, said Justin, “We wanted to create classic clothing, and classic denim”.

When first approached about the idea of creating a clothing range, the pair said that they would only do it in their own authentic way, and this is reflected in the clothes. Both from Memphis, Tennessee, Justin and Trace have incorporated aspects of their hometown into their T-Shirts, logos and designs.

“Our influences are Elvis and Sinatra”, said Justin, “We just think, if they were our age now, what would they wear?”
But they’re not stopping at this, the pair warn, they have big plans for the future.
“We have loads of plans!” said Trace. “We’re just starting, we want to expand to suits, formalwear, everything so we have a full range” added Justin.

Those celebrating the launch included Lily Cole, Petra Nemcova and Lauren Gold, with a surprise appearance from singer Fergie who has just finished touring with Justin’s FutureSex/LoveShow.

“We’re hoping it will do well here”, said Justin, who enjoyed the night fairly low-key, with a small entourage of security and both his and Trace’s mothers.